Increase Your Consumer Base with an Automotive Commercial
You have lots full of cars ready to sell, but how are you going to bring in new customers? How are you going to reach people who may have never heard of your business or have never traveled past your dealership? Whether you are a local dealership or are part of a corporate chain, an automotive commercial with an amazing voice over is your best chance to increase the awareness of your dealership, sales, and events while also bringing in new clients. Whether it is a TV or radio automotive commercial, you need voice over that will entice your audience and bring them through your front doors.
An automotive ad is unlike any other. Your product has a narrower audience than some other markets, and to reach that audience your ad has to be very specifically targeted and crafted. With all the work that goes into creating an ad, you want to make sure it is going to work, and targeting that ad most effectively largely depends on the voice over.
Identifying and Targeting Your Audience
At first glance to the casual consumer, an automotive ad might appear to be pretty straightforward. However, on closer examination it is anything but. First it needs to find its way to financially stable adults who are in the market for a new car, or could be persuaded that they are, which is tricky enough as it is. Then, depending on the type of event, sale, or dealership that you want to advertise, the customer becomes even more specific. Therefore, the voice over also needs to be molded to match the ideal consumer.
Are you trying to unload last year’s model pickup truck? You need a hard selling, energetic voice over that will appeal to men (and the ladies out there) who have no time to mess around and lots of work to do.
Maybe you are having a special event on four door sedans and minivans. To target families with children who need a practical vehicle, you need a friendly and warm voice over that instills trust and will reassure them that this is the event for them.
Or maybe you are looking to sell off some beautiful sports cars. This might be the instance for a seductive and soft voice over to entice the buyer into indulging on a new car that they don’t necessarily need.
Perhaps it is an end of year clearance event you need to advertise, and you need a voice over that is engaging, friendly, and urgent all in one.
The possibilities go on and on, and you might think it is impossible to find one voice over actor who can accomplish it all. That is where you are wrong. The right voice over actor for your automotive ad is versatile and adaptive, and knows the ins and outs of marketing for a specific type of client.
Where Experience and Versatility Meets Dedication and Professionalism
Bev Standing has years of training under her belt in numerous studios and under some of voice acting’s most talented workers. She can change her confident, friendly voice to suit any automotive voice over need, whether you are looking to market to a rough and tumble construction worker or to a working mother of three. Her extensive training has given her a masterful level of control over her voice, making her an extremely versatile voice actor.
One of Bev’s other strengths that she brings to the table is her knowledge in the world of marketing. Having worked in advertising under her Advertising Executive father for many years critiquing and analyzing advertisements, Bev has a wide breadth of knowledge of what makes a good ad. She has also worked in her own career for years on the other side of the mic in radio production. All of this experience brings Bev’s voice overs to another level, as she understands the minute details of what makes an ad successful. You would be hard-pressed to find a voice actor with more expertise and knowledge in everything that goes into making your ad.
What else did Bev learn in all her years in marketing? Professionalism, and the importance of delivering a product on time. Working with Bev is guaranteed to be a pleasant and satisfying experience, and with her you never have to worry that your voice over won’t be delivered on time. Additionally, Bev works out of her own professionally built studio, ensuring that her performance is not muddled in any way by outside sounds or poor equipment. You can be sure that her work is of the highest quality.
If you are ready to take your carefully crafted automotive ad to the next level, and begin a partnership that will help you achieve your marketing goals, then reach out to Bev and get your engines started!