The Impact of Your Commercial Rests with the Voice Over
When choosing the voice over for your commercial, you want to be confident that the actor you have hired has the skills and experience to bring your ad to life. Commercials are more complicated than the average person believes, and when making them a certain level of knowledge of the current market is desired. The amount of time and money that goes into planning, designing, and producing a commercial as part of a wider ad campaign makes every single commercial extremely valuable. Despite all the work put into making a commercial, it is the voice that is ultimately responsible for making the first, and last impressions on the consumer. Because of that the right voice can make all the difference.
It Takes a Village to Raise a Commercial
There are many parts of a commercial. At the very base, there is what the commercial is selling, but even that may be multifaceted. For example, a commercial might be selling a certain product, but by associating that product with a company, the commercial is also selling the overall impression of the company, or in short, its brand. Commercials often have a time constraint, and are much shorter than an infomercial or training video. This means the product needs to be sold to the consumer quickly and concisely.
Then there are the visuals. Whether it is live action or animated, has characters or is a narration, it needs to look good. Along with that, it needs the right script, and any writer will tell you that is no simple feat. But once these all come together there is still one final piece that you need to wrap it up and send it to consumers. It all comes down to the voice over.
How to Grab Your Audience’s Attention in Today’s Market
More often than not the average consumer these days is not looking at their screen when a commercial is playing. They are looking away at another screen watching a video, or are talking to someone, or multitasking in other ways. If they are in the car and listening to the radio, they are distracted by everything that’s happening on the road. In every case, a successful commercial needs to not only grab the audience’s attention, but also manage to hold it, and to do that it needs an awesome voice over.
The right voice needs to be powerful and clear, and needs to be able to make a positive impact. This will help tremendously with achieving your goals. The right voice will be memorable to your audience, give them a positive association with your commercial, and instill a sense of trust and loyalty to your company. People might relate to the voice they hear as if it was coming from a friend, someone who cares about them, or a family member. This is the power of voice over to shape the way the audience feels about your products and your company.
You need someone who’s voice is pleasant to listen to as well as strong and interesting, and beyond that, you need a voice over actor who understands all of this and knows how to deliver a performance that will sell.
When Voice Meets Experience
Enter Bev Standing. Bev grew up in marketing, the daughter of an Advertising Executive who worked with her father on critiquing and editing commercials. On top of that, she has nine years of marketing experience in her own career. Bev knows what makes a good commercial from beginning to end, and understands the importance of professionalism and getting work done on time. Working with Bev will open your eyes to the difference hiring a professional marketer and voice actor can make for your product.
Bev has been trained in voice acting in multiple studios and has studied under some of the greats in the voice over world. Available both for commercials that require an American or a British accent, her voice contains a friendly, approachable quality that warms the listener to what she is saying. Never flatline or unpleasant to listen to, Bev’s voice will draw in your customer and make sure that your message gets through.
Bev also has her own professionally built studio to work from, ensuring that her performance is of the highest quality. She has excellent recording equipment and a noise-free recording setting.
With professional experience in advertising and marketing, extensive voice training with the voice to match, and her own studio, Bev really is the full package.
So if you are ready to bring in the perfect voice for your commercial backed by the expertise to kick your brand to the next level, contact Bev and get the conversation started for the the best experience possible in hiring a voice over actor.